Ken Doctor, author of Newsonomics: Twelve New Trends That Will Shape the News You Get, recently posted this entry on the Nieman Journalism Lab blog.
He argues that syndication is increasingly becoming a profitable strategy for online news outlets. In his words:
Some have said that in the digital world, news companies need to think of themselves both as creators and aggregators, doing what they do best and linking to the rest. Let’s amend that: creators, aggregators, and syndicators, doing what they do best, licensing with zest and linking to the rest.
Here’s the link: The Newsonomics of new news syndication
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