The easiest way to increase the readership of your blog is to … you guessed it …. blog more. But writing takes times, as does reporting. So, if you want to increase the readership of your blog without writing more posts every day, following these tips will help.
1. Headlines make the world go ’round
Your headlines have to sell the story, not tell the story. It’s as simple as that. After reading the headline I should be interested in reading more. This involves a change of thinking for most journalists. Headlines in newspapers often summarize the main part of the story. Add another deck below the headline and most people won’t bother reading the rest of the story.
But this is a different distribution model. If you have a reader with a newspaper in hand you want to make it easy for them to get through the whole paper. It’s called reader consideration. You’re supposed to make it easy for them to pick out the most important stories, read the ones that seems interesting and scan the headlines of the rest of them. But online, your headline is competing with a million other links that are begging to be clicked. Give the reader a reason to click the link.
2. Write Less
Brevity is king. Get to the point quickly. Readers will appreciate it. The intro paragraph to this post is three sentences, a mere 48 words. The headline promised you 5 ways to increase blog readership, not a display of my remarkable prose. Getting people to your blog or website is hard enough. Try not to piss them off once they are there.
3. Don’t Use Links For Background Info
I see this mistake on most blogs and I am guilty of it myself. Somehow bloggers have been convinced that, instead of giving the reader a complete story including the background information, they can just casually mention it and provide a link. The theory is that those who know will keep reading, and those who don’t will click the link, read the other story and then come back to finish what you wrote.
Imagine reading a story in Newsweek that tells you to go find last month’s issue of National Geographic if you want to understand the rest of their story. Yes, on the internet it’s a lot more convenient and quicker to link to sources. But do the reader, and yourself, a favor and summarize it anyways. You can still provide a link, but maybe they won’t feel the need to click on it. Because trust me, they’re not coming back. (p.s.: if you’re putting in links for background info leading to other sites, make sure the HTML code specifies to open them in a new window.)
4. Publish At Different Times
A good way to increase your traffic is to publish when people are actually reading (it seems so simple, doesn’t it?). If you are writing a news blog you need to publish your articles in the morning. You are targeting people who are checking the web briefly before they go to work and then several times during their work day. Publish between 6 a.m. and noon. I am writing this close to midnight, but will schedule it to run at 11:00 a.m the next morning.
5. Be Better At What You Do
Let’s face it, there are tons of blogs that look and read like no effort was put into them. If you are serious about increasing your readership you have to produce quality content. That doesn’t mean you need to break national news, but it does mean that you should take the time to read over what you wrote, check spelling and grammar, use the best possible artwork and all the other things that can make a difference. Make a commitment to read every post out loud before you publish it. Or print it out and read it over. If you don’t take the time to read your own stuff, why would you expect others to?
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